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About Media Cybernetics

Helping people go from
"Images to Answers" since 1981

Media Cybernetics helps scientists and engineers extract critical insights with world-renowned software for free-form image capture, processing, and analysis.

Who We Are

Our Mission

To advance innovation in partnership with the scientific community.

Our Vision

To be the world’s most ​​​​​​​user-centric scientific imaging ecosystem.

Our Values

Our company’s foundation is built on our values, which distinguish us and guide our actions.

Problem solvers

Passionate about the user experience

Open and honest

Team oriented

Acting with a sense of ownership

Our Purpose

Our products simplify and enhance image-based data collection and analysis for those who wish to increase accuracy and automate research, development, and quality processes.

Scientists and engineers use Media Cybernetics' image capture, processing, and analysis solutions across numerous industries, including Life Sciences, Manufacturing, Materials Research, Natural Resources, Security, and Pathology.

For more than 30 years, Image-Pro products has enabled researchers to capture, communicate, process, measure and analyze image data. We offer a robust line of application-specific imaging software solutions based on our Image-Pro Platform, including pre-bundled and add-on modules and extensions that form a comprehensive solution for our customers.

Our History


Media Cybernetics founded by entrepreneur and developer, William E. Strum

Image-Pro Plus v1.0

Image-Pro Plus launches as one of the first PC-based software products for image processing

Market Expansion

Angel Investor acquisition leads to  investment into adjacent markets, such as Materials & Array analysis

Shift to Public

Acquired by Roper Industries, Inc (NYSE: ROP) as a subsidiary of its Scientific & Industrial Imaging Group

Platform Expansion

Image-Pro Plus platform is expanded with new modules, 3D Constructor, AFA, & SharpStack

Image-Pro Plus v5.0

Image-Pro Plus 5.0 released with powerful tools i.e. object tracking, stitch/tile, camera control & more

AutoQuant Joins

AutoQuant company acquired to bolster Life Science offering with  industry-leading deconvolution

64-bit Image-Pro v9.0

New 64-bit versions are launched over 3 consecutive years including Premier v9.0, &  Premier 3D v9.1

Company Rebrand

Company branding is refreshed with introduction of a new Corporate Identity and website

v10 Consolidation

Image-Pro v10 consolidates 3 products into a single powerful offering with modular options

Back to Private

President Nick Beavers takes company Private in management buy-out from Roper Technologies

Image-Pro v11

Image-Pro v11 releases with e-delivery option, 3 Analysis Protocol Collections, Deconvolution & more

Our People

Known as "The Imaging Experts", our people are passionate, committed, talented, and extremely bright. Our people love to work hard, play hard, and take pride in creating things that make a difference. Our people also know a thing or two about microscopy, imaging, and pixels.

Our User-Centric Pillars

These pillars define for our organization what it means to be "User-Centric" as stated in our Vision. They quantify our progress and give us guidance for how to design the scientific imaging ecosystem of the future. The pillars encourage a collaborative learning environment with other employees, customers, and users of scientific imaging systems. And they encourage us to experiment, ask questions, listen and learn, cooperate, and always reach for something better.

Put people first

Apply an academic approach to solving problems

Create user experiences that delight

Simplify. Simplify. Simplify.

Stand out with unique and beautiful design

Communicate effectively

Be reliable and consistent for the user

Join Our World-Class Team

We’re an exciting and diverse group of professionals, and we are always looking out for talented, motivated individuals to join us.

We offer:

A challenging yet casual workplace

Competitive salaries

Comprehensive benefits package

Flexible hours

...and more!


Flexible hours

Business casual workplace attire

Free onsite parking

Free onsite gym access

Generous paid time off policy and holiday closures

Training and development opportunities

Service award recognition program




Life Insurance

Short and long-term disability

Employee assistance program

Dependent care reimbursement account

Medical flexible spending account

401(k) plan with company matching

Equal Opportunity Employer

Media Cybernetics is an Equal Opportunity Employer. Employment opportunities at Media Cybernetics are based upon one's qualifications and capabilities to perform the essential functions of a particular job. All employment opportunities are provided without regard to race, religion, sex, pregnancy, childbirth or related medical conditions, national origin, age, veteran status, disability, genetic information, or any other characteristic protected by law.

This Equal Employment Opportunity policy governs all aspects of employment, including, but not limited to, recruitment, hiring, selection, job assignment, promotions, transfers, compensation, discipline, termination, layoff, access to benefits and training, and all other conditions and privileges of employment.

Media Cybernetics will provide reasonable accommodations as necessary and where required by law so long as the accommodation does not pose an undue hardship on the business. Media Cybernetics will also accommodate sincerely held religious beliefs of its employees to the extent the accommodation does not pose an undue hardship on the business. If you would like to request an accommodation, or have any questions about your rights and responsibilities, contact Media Cybernetics. This policy is not intended to afford employees with any greater protections than those which exist under federal, state or local law.

Media Cybernetics strongly urges the reporting of all instances of discrimination and harassment, and prohibits retaliation against any individual who reports discrimination, harassment, or participates in an investigation of such report. Media Cybernetics will take appropriate disciplinary action, up to and including immediate termination, against any employee who violates this policy.

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